Homeland Security Essay Example | Topics and Well Written Essays - 750 words - 6

Homeland Security - Essay Example This paper will analyze the issues relating to Homeland Security and analyze its response to security issues. The agency’s mission statement has various security objectives that govern its operations. They include: protecting the cyberspace, enforcing the US immigration policies, controlling the US borders, and enhancing security through terrorism prevention (Proctor & Waleford 2009). The main objective, however, for Homeland Security should be the prevention of terrorism. Terrorism involves the intentional and calculated use of threats to instill fear among people in order to gain political or religious strategic advantages. In a bid to control terrorism, the department also prevents unauthorized access or trade of nuclear and radiological materials. The history of terrorism is imperative to altering the governance systems of countries. Terrorist organizations exist in civilized nations in which they conduct their operations without reservations. Through the Homeland Security Advisory System introduced by the president, this department disseminates terrorism information to the relev ant authorities in the event of possible terrorist attacks. The authorities then use this information with the help of the Homeland Security to establish the level of terrorism threat. According to the Homeland Security, there are five levels of threat. They include; low risk, general risk, significant risk, high risk, and imminent risk of terrorist attack. However, most of these threats are from individuals and domestic groups that act independently. This nature of terrorism explains why cyber terrorism has become rampant in the current years. In the current world, cyber terrorism has increased in scale due to the technological advancement of the modern era. The threats aimed at the US nationals from the hackers have become paramount in the recent years. The department should focus most of its

Research Proposal Essay Example | Topics and Well Written Essays - 1500 words - 3

Research Proposal - Essay Example All the countries round the world are concerned about the carbon footprints and its effects. The developed countries have already taken various measures and adopted policies under the Kyoto Protocol. The other developing countries are taking steps towards reduction of greenhouse effect but none of them have accepted the international legal bindings to do so (Ackerstein, and Katherine, 2007; Ginsburg, and Bloom, 2004). This study would be focusing on green marketing, which would not only include the corporate strategies of the multinationals towards manufacturing and selling their products in an eco-friendly manner, but also analyze the other functions of the companies, which also depict their eco-friendly initiatives such as adoption of green accounting, and eco-friendly promotional strategies. Few well-known multinational companies would be chosen to discuss their green strategic framework within which environment friendly production, operation, promotion, supply chain, and even fin ancial practices would be comprehensively discussed. 1.2 Research Objectives The aim of this research study is to scrutinize the eco-friendly marketing strategies that are adopted by the multinational companies. The major objectives would be to recognize the green or eco-friendly strategic framework of few multinational companies, and evaluate the benefits that these companies enjoy for such an initiative. 1.3 Research Questions The research questions have been formulated in line with the aims and objectives of this research study. They are stated below: Q1: How does the multinational companies segment their target market on the basis of customers; preference for green marketing or products? Q2: What prerequisites are considered for selecting green marketing strategies in these companies? Q3: How does the marketing mix change when the company chooses to shift towards green marketing? Q4: What benefits or advantages companies enjoys after adopting eco-friendly strategies? Q5: How doe s green accounting benefit multinational companies? Chapter II: LITERATURE REVIEW Literature review assist in evaluation of scientific theories and literature that has been identified through research. These are information available through existing database on green marketing and related strategies adopted by the companies in the past and also during the present business environment. These information or data in turn also assist in laying foundation for further research studies. Ginsberg and Bloom (2004), stated in order to proceed with conducting a research on the stated research question, firstly, a rich understanding on green marketing and the preferences of the customers for it, has to be gained. Various research studies show that in order to identify the target market in this case, there is requirement for customers’ tendency towards green marketing (Fuller, 1999; Coddington, 1993). There is no fixed green marketing strategy on the basis of which all the companies desi gn their strategic framework. It depends on the aims, objectives, mission, and vision of the company (Polonsky and Charter, 1999). The consumption of energy and change in climate are closely related. Multinationals