Retail Manager Essay Example Essay Example

Retail Manager Essay Example Paper Retail Manager Essay Introduction | 2012| | Triangle Tribe Recruitment| Recuritment of retail manager| | Table of contents Contents Page no. Job analysis 2, 3, 4 Job description 5 Personnel specification 6 Method of recruitment 6, 7 Advertising campaign 8, 9 Action plan with timelines 10 EEO principles 11 References 12 Job analysis Job analysis focuses on what job holders are expected to do. It provides the root for a job description, which in turn influences decisions taken on recruitment, training, performance appraisal and reward systems. http://tutor2u. net/business/people/recruitment_jobanalysis. asp Three different methods used for collecting data are: 1) Interview (Mr Harry Retail manager , Myers) 0430301757 1) Tell me something about your job? My job includes what I want and it includes managing all the duties related with retailing of products and keep checking on staff so that they have to follow code of conduct. | 2) What are the main responsibilities during working hours? | Main responsibilities during wo rk hours are to keep customers happy and solving their complaints at any costs other than this duties like Managing staff, Doing rosters, Boosting up moral level of employees, Handling sales and purchases for the store are some of my major duties. | 3) What are the main problems during work? Problems like solving customer queries and marinating stock for each brand are the problems during working hours because if size is not available sometime in fresh stock and customers sometime got upset and we may have danger of loosing customer. | 4) How do you manage staff for different duties? | Managing staff is not a big deal as most of them know their duties and sometime problem arises when salesperson for particular brand is on leave and we have to put other salesperson over that corner which may not be familiar with all the products of that brand. | 5) How do you manage day to day stock and related items to stock? Before closing all the staff mark the required products for different bran ds and before opening on the next day all the products are delivered on their corners which are required for particular brand so by this all the products are available to customers at all times. | 2) Observations During the observation of work of retail manager in Myers, I noticed following tasks which he is performing on the field: 1) Motivating staff members on the work and try to improve their work. 2) Promoting the store products by different ways of promotion 3) Handling customer complaints ) Dealing with day to day stock 5) Ensures the procedures are being followed by all the staff members. 3) Questioner 1) What are your (Retail Manager) main duties? Managing staff Doing rosters Boosting up moral level of employees Handling sales and purchases for the store 2) How did you handle angry customer or unsatisfied customer? By listening to the customers complaints calmly and making most of the decisions in the customers favour so that there must be proper customer satisfaction and customer will be happy from every point. 3) How do you handle with underperforming employee? Handling with underperforming employee is not a big deal, just provide some time frame to the employee so that he can improve his performance and also give them key points where they are lacking in so that the can improve as possible as they can and moreover if employee is not improving after 2 official written warnings he is terminated or asked to leaved the job. 4) How did you ensure that code of conduct is being followed during work? By keep checking on the staff from time to time and the major source is getting positive feedback from customers. Job Description Department: Retail store Retail Manager Essay Body Paragraphs Position: Retail Manager Job type: Permanent (38- 40 hours) Salary: $60,000 with normal entitlements Employment Status: Ongoing Other Facilities: Leased 3 series BMW Retail Store Manager Job Duties: Maintains store staff by recruiting, selecting, orienting, and training employees Maintains the stability and reputation of the store by complying with legal requirements Contributes to team effort by accomplishing related results as needed Protects employees and customers by providing a safe and clean store environment Identifies urrent and future customer requirements Maintains operations by initiating, coordinating, and enforcing programmes http://monster. com/hr/hr-best-practices/recruiting-hiring-advice/job-descriptions/retail-store-manager-job-description-sample. aspx Personal Specifications Qualification and related requirements Candidate must poses degree or masters in management, business or something equivalent to that. Must having experience of 1-2 year(s) in related fi eld Applicants should be Australian citizens Skills required: Must be Customer Focused Required skill (s): MS office, word processing, spreadsheets and database management. Must be having knowledge about Tracking Budget Expenses Having good communication skills Must be Results Driven Having good knowledge about Vendor Relationship, client relation ship and pricing of products Methods of recruitment External methods of recruitment Placement agencies: Company can make contact with placement agencies and can get list of candidates according to job requirement. Online advertisement: Company can post its job advertisement on various online sites like Careerone. com. au, Seek. com. au Benefits of external methods of recruitment Bring new ideas and talent for the organisation Help organisation to get required competencies May reduce training cost by hiring professional or person having experience Got heaps of options and can choose best among them Internal methods of recruitmen t Promotions It is most common and efficient method for recruitment as it boosts the moral level of employees and also motivates employees to work better. Personal recommendation Under this manager or team leader recommend his team member for the job vacant in the company this is also very commonly used method of internal recruitment. Benefits of internal recruitment Cheaper and quicker to recruit People already familiar with the business and how it operates. Business already knows the strengths and weaknesses of candidates Less cost included Reduce cost for training as compared to new employee Job advertisement (For internet) Location: Melbourne, CBD locations Department: Retail store Position: Retail Manager $60K + Super + Bonuses + Clothing discounts + leased BMW Work in a fun, dynamic culture with a supportive upper management structure! This fashion retailer is one of the Australia’s leading contemporary brands –selling edgy, fashion-forward designs that ar e always one step ahead of the trends. The brand focuses on funky yet sophisticated fashion for the distinguished youth, always creating fresh new looks and a keen sense of style! We are seeking a Store Manager for the XXXX store. You must have a passion for street fashion, a knack for styling, an understanding of current fashion trends and the ability to present funky, urban looks to your fashion-conscious clientele. Duties include: Managing stock levels and staff Managing rosters Merchandising Setting and ensuring budgets are met Ensuring the department provides a pleasant shopping experience for customers and exceptional customer service is being offered; and Ensuring health and safety at the workplace http://www. indeed. com. au/jobs? q=retail+manager;gclCMah3 Must have skills: A minimum of two years experience in a management role Strong interpersonal and selling skills Excellent customer service and rapport building skills Good people management skills Hands-on leade rship skills High energy and a passion for the industry You are a strong team player, a lover of fashion retail, with an intense desire to have a successful career in the fashion retail industry. If you are looking for a company that offers support, recognition, coupled with a fun working environment, then this is the role for you! Send your resume to Triangle Tribe at =/cdn-cgi/l/email-protection class=__cf_email__ data-cfemail=0445464740445d656c6b6b2a>[emailprotected] com Job advertisement (For print media) Triangle Tribe Retail Manager $ 60k package Great incentives CBD locations We are seeking an experienced professional to join well known organisation. Your responsibilities will be challenging and varied including development of business. The person must be able to promote the store and the fashion line. Contact The Triangle Group is a group of companies on 9870xxxxxx for further information. OR Email at =/cdn-cgi/l/email-protection class=__cf_email__ data-cfemail=125350515 6524b737a7d7d3c>[emailprotected] com Action plan with timelines Activity| Manager position became vacant| Recruiting processIncluding job advertisement| Interviewing the candidate| Appointment of candidateAnd familiarising with job| Date| 26/9/2012| 10/9/2012| 22/9/2012| 26/9/2012| Person responsible| ——————-| HR officer| HR officer| HR officer| Time required to complete task| ——————-| App. 2 weeks | 1 particular day| 1-2 days| Comments| Manager position will be vacant from 26/9/2012 and before this recruitment process has to be completed| On 10/9/2012Advertisement related to job will be posted on internet and other sources will all the detailsRelated to the job. | On 22/9/2012 selected applications of candidates will be interviewed and among them best will be selected for this job. On 26/9/2012Contract between company and selected candidate will be signed and he will be familiarised with his job and related duties. | EEO principles Equal Employment Opportunity (EEO) is about: Making sure that workplaces are free from all forms of unlawful discrimination and harassment There must not be discrimination among applicants or candidates on the basis of: Age Sex Pregnancy Disability Race, colour, ethnic or ethno-religious background, descent or nationality Marital status Homosexuality, or Gender identification EEO groups are people affected by past or continuing disadvantage or discrimination in employment. These groups are: †¢ Women’s †¢ Aboriginal people and Torres Strait Islanders †¢ Members of racial, ethnic, and ethno-religious minority groups, and †¢ People with a disability. Government restrict the practices of discrimination in recruitment process and all the companies are following these principles and by following these principles many companies are showing growth due to their multicultural environment and different talent from different nations. http://www. awlink. nsw. gov. au/lawlink/adb/ll_adb. nsf/pages/adb_eeo_affirmative_action References Tutor2u viewed on 9th Aug 2012 http://tutor2u. net/business/people/recruitment_jobanalysis. asp Monster viewed on 9th Aug 2012 http://monster. com/hr/hr-best-practices/recruiting-hiring-advice/job-descriptions/retail-store-manager-job-description-sample. aspx Indeed viewed on 11th Aug 2012 http://www. indeed. com. au/jobs? q=retail+manager;gclCMah3 Lawlink viewed on 11th Aug 2012 http://www. lawlink. nsw. gov. au/lawlink/adb/ll_adb. nsf/pages/adb_eeo_affirmative We will write a custom essay sample on Retail Manager Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Retail Manager Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Retail Manager Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

The Laundromat by Marsha Norman †Theatre Essay

The Laundromat by Marsha Norman – Theatre Essay Free Online Research Papers â€Å"The Laundromat† by Marsha Norman Theatre Essay â€Å"The Laundromat† by Marsha Norman is a one-act play that was written in 1979. Marsha Norman was born in 1947 to a fundamentalism Methodist family (Ingrid 1). Marsha had a very lonely childhood, which was often reflected in her work. â€Å"Her mothers religious views prohibited Norman from playing with other children and watching television and movies, and she credits her loneliness as a child as the reason she became a writer† (Ingrid 1). â€Å"The Laundromat† is about two women, Alberta and Deedee who meet in a Laundromat and chat with one another while doing their laundry. Alberta is â€Å"a reserved women in her late fifties† who lost her husband Herb about a year ago and Deedee is a â€Å"restless twenty-year old) girl who is presently in a relationship with a man who is pursuing an affair. Throughout the play Marsha Norman portrays Alberta and Deedee as two women who are in denial about an aspect of their life. Alberta is in denial that her husband Herb passed away and Deedee is in denial that her husband Joe is having an affair with another woman. Through psychoanalysis the two women are able to overcome their denial and come to terms with despair and loneliness. â€Å"Sigmund Freud was born May 6, 1856 in a small town – Freiberg – in Moravia† (Boeree 2). Freud became very famous in his psychological studies of the personality. Alberta and Deedee use many defense mechanisms in trying to cope with their losses, the most prominent being denial. According to Freud, â€Å"Denial involves blocking external events from awareness. If some situation is just too much to handle, the person just refuses to experience it† (Boeree 6). Freud also developed a method of therapy called psychoanalysis. Freud’s theory says that the mind is composed of the conscious, the preconscious and the unconscious. â€Å"Freud said that the goal of therapy simply is ‘to make the unconscious conscious’† (Boeree 15). Denial is a very dangerous defense mechanism because a person who is in denial does not ever come to terms with a very traumatizing experience. Alberta goes to the Laundromat to clean her husband Herb’s clothing from the night that he died. When Deedee asks Alberta if her husband works nights too, Alberta says, â€Å"Herb is out of town† (1059). A year after her husband passed away Alberta is still unable to tell Deedee that Herb is dead. Later in the conversation Deedee finds that Alberta â€Å"forgot† to put one shirt into the washing machine. When Deedee grabs the shirt and goes to throw it into the washer with the rest of Herbs clothing, Alberta takes the shirt away from her and says, â€Å"I don’t want to†¦it’s too†¦that stain will never†¦It needs to presoak. I forgot the Woolite† (1061). This would have been the perfect opportunity for Alberta to tell Deedee that her husband had passed away but she still does not. According to Freud, the unconscious â€Å"†¦includes all the things that are not easily available to awareness, including many things that have their origins there, such as our drives or instincts, and things that are put there because we cant bear to look at them, such as the memories and emotions associated with trauma† (Boeree 15). When Alberta says that her husband is just away on business, she is keeping the fact that he is dead in her unconscious mind. Since psychoanalysis is about bringing feelings from the unconscious to the conscious, talking to Deedee is a form of psychoanalysis therapy. When Alberta is able to transfer this feeling to the conscious mind she is able to work on accepting her loss. Deedee helps Alberta, through a form of psychoanalysis, bring her feelings and the truth to the conscious mind. Towards the end of the night, Alberta and Deedee seem to be growing more and more fond of one another. As Deedee finally tells Alberta about her husbands affair she impulsively says, â€Å"†¦Like he’s dead and now you worship the shirts he wore† (1072). When Deedee says this she suddenly realizes that Alberta’s husband is in fact dead and she feels terrible. Deedee apologizes saying, â€Å"I’m sorry, Mrs. Johnson, I really am sorry. You probably been plannin’ this night for a long time. Washin’ his things. And I barged in and spoiled it all† (1072). Alberta responds to the apology saying, â€Å"I’ve been avoiding it or a long time. Herb died last winter, the day before his birthday† (1072). This is what is called a Catharsis in psychoanalysis therapy. A catharsis is â€Å"†¦the sudden and d ramatic outpouring of emotion that occurs when the trauma is resurrected† (Boeree 15). When Alberta finally tells Deedee the truth about Herb she is relieved to have told someone. Alberta’s â€Å"secret† is finally in her conscious mind and she is able to experience feelings and emotions about the event with another person. According to Freud this is a huge step towards the conclusion in psychoanalysis therapy. In contrast to Alberta, Deedee is a young woman who is still learning about life and relationships. Deedee is in a relationship with a man named Joe who is having an affair with another woman. Joe tells Deedee that he is working a double shift when really he is going to the bowling alley and bowling with a beautiful blonde woman. Like Alberta, Deedee is also in denial about an aspect of her life. Deedee is in denial that her husband Joe is having an affair. When Deedee is telling Alberta about Joe, she tells Alberta that the reason he is out late is because of his job. She says, It’s all-the-time, he lately. He says people are buyin’ more trucks ‘cause farmers have to raise more cows ‘cause we got a population explosion going on. Really crummy, you know? People I don’t even know having babies mean Joe can’t come home at the right time. Don’t seem fair. (1059) Even though Deedee has caught Joe cheating on her in the bowling alley, she does not tell Alberta the truth. By pretending that Joe is just working a double shift she is keeping her feelings and emotions in the unconscious mind. As the night progresses, Deedee develops a liking for Alberta even though they do not have a lot in common. A TV review on â€Å"The Laundromat† writes â€Å"In ‘The Laundromat’ she is writing about two women, one old enough to be the other’s mother† (O’Connor C18). Even though the women are so far apart in age, their situation is very similar and they develop a relationship based on that. As the play comes to a conclusion, Deedee tells Alberta about her boyfriend’s affair and brings her feelings to the conscious, finally recognizing that she is not being treated right. When Deedee asks Alberta for advice on what to say to Joe when she confronts him about the affair, Alberta says â€Å"Your own face in the mirror is better company than a man who would eat a whole fried egg in one bite. But it won’t be easy† (1074). What Alberta is really saying is that Deedee is going to be lonely with or without her husband because he is never home and she knows that he has betrayed her. Deedee would be better off being lonely without letting her husband get the best of her. Through psychoanalysis, Alberta was able to help Deedee come to terms with her feelings and move them from the unconscious to the conscious mind. According to Freud, insight is the last important step of psychoanalysis therapy. â€Å"Insight is being aware of the source of the emotion, of the original traumatic event† (Boeree 15). In the TV Review of â€Å"The Laundromat† in the NY Times, O’Connor writes, â€Å"Deedee is in a panic about her husband’s increasing indifference. ‘He makes me feel like I’m a TV set,’ she cries, ‘and he’s changed the channels’† (O’Connor 1). These lines are not included in the original play, but on the television version of the play Deedee is describing how the affair made her feel. Expressing the feelings associated with the affair is a form of insight. As Alberta is loading up her laundry basket she says, â€Å"Maybe, in a few months or next year sometime, I’ll be able to give these away. They’re nice things† (1074). Since Alberta has finally come to terms with her husband Herbs death sh e feels that she finally will be able to move on and take the final steps in mourning her husband. This final step of psychoanalysis is a key step to finally being able to cope with life and its obstacles. In conclusion, through psychoanalysis the two women are able to overcome their denial and come to terms with despair and loneliness. Alberta and Deedee were two very different women. Alberta was very refined and in her late fifties while Deedee was a mess and only twenty years old. Despite their differences the two women found something in common that brought them closer and enabled them to help one another. By talking about their feelings and their obstacles with their husbands at the Laundromat, Alberta and Deedee did something that takes years and years of therapy for others to accomplish. Alberta came to terms with her husband Herbs death and Deedee came to terms with her husband having an affair with another women. Denial is a very dangerous defense mechanism that the mind uses to block out an event in one’s life that is very difficult to deal with. Psychoanalysis is a powerful therapy that can be used to overcome denial and deal with reality and life’s obst acles. Reluctantly, Alberta and Deedee met one another and they were able to mediate one another and discover their problems in the conscious mind. Research Papers on â€Å"The Laundromat† by Marsha Norman - Theatre EssayThree Concepts of PsychodynamicPersonal Experience with Teen PregnancyCapital PunishmentHonest Iagos Truth through Deception19 Century Society: A Deeply Divided EraHip-Hop is ArtEffects of Television Violence on ChildrenWhere Wild and West MeetMind TravelThe Fifth Horseman

Homeland Security Essay Example | Topics and Well Written Essays - 750 words - 6

Homeland Security - Essay Example This paper will analyze the issues relating to Homeland Security and analyze its response to security issues. The agency’s mission statement has various security objectives that govern its operations. They include: protecting the cyberspace, enforcing the US immigration policies, controlling the US borders, and enhancing security through terrorism prevention (Proctor & Waleford 2009). The main objective, however, for Homeland Security should be the prevention of terrorism. Terrorism involves the intentional and calculated use of threats to instill fear among people in order to gain political or religious strategic advantages. In a bid to control terrorism, the department also prevents unauthorized access or trade of nuclear and radiological materials. The history of terrorism is imperative to altering the governance systems of countries. Terrorist organizations exist in civilized nations in which they conduct their operations without reservations. Through the Homeland Security Advisory System introduced by the president, this department disseminates terrorism information to the relev ant authorities in the event of possible terrorist attacks. The authorities then use this information with the help of the Homeland Security to establish the level of terrorism threat. According to the Homeland Security, there are five levels of threat. They include; low risk, general risk, significant risk, high risk, and imminent risk of terrorist attack. However, most of these threats are from individuals and domestic groups that act independently. This nature of terrorism explains why cyber terrorism has become rampant in the current years. In the current world, cyber terrorism has increased in scale due to the technological advancement of the modern era. The threats aimed at the US nationals from the hackers have become paramount in the recent years. The department should focus most of its

Research Proposal Essay Example | Topics and Well Written Essays - 1500 words - 3

Research Proposal - Essay Example All the countries round the world are concerned about the carbon footprints and its effects. The developed countries have already taken various measures and adopted policies under the Kyoto Protocol. The other developing countries are taking steps towards reduction of greenhouse effect but none of them have accepted the international legal bindings to do so (Ackerstein, and Katherine, 2007; Ginsburg, and Bloom, 2004). This study would be focusing on green marketing, which would not only include the corporate strategies of the multinationals towards manufacturing and selling their products in an eco-friendly manner, but also analyze the other functions of the companies, which also depict their eco-friendly initiatives such as adoption of green accounting, and eco-friendly promotional strategies. Few well-known multinational companies would be chosen to discuss their green strategic framework within which environment friendly production, operation, promotion, supply chain, and even fin ancial practices would be comprehensively discussed. 1.2 Research Objectives The aim of this research study is to scrutinize the eco-friendly marketing strategies that are adopted by the multinational companies. The major objectives would be to recognize the green or eco-friendly strategic framework of few multinational companies, and evaluate the benefits that these companies enjoy for such an initiative. 1.3 Research Questions The research questions have been formulated in line with the aims and objectives of this research study. They are stated below: Q1: How does the multinational companies segment their target market on the basis of customers; preference for green marketing or products? Q2: What prerequisites are considered for selecting green marketing strategies in these companies? Q3: How does the marketing mix change when the company chooses to shift towards green marketing? Q4: What benefits or advantages companies enjoys after adopting eco-friendly strategies? Q5: How doe s green accounting benefit multinational companies? Chapter II: LITERATURE REVIEW Literature review assist in evaluation of scientific theories and literature that has been identified through research. These are information available through existing database on green marketing and related strategies adopted by the companies in the past and also during the present business environment. These information or data in turn also assist in laying foundation for further research studies. Ginsberg and Bloom (2004), stated in order to proceed with conducting a research on the stated research question, firstly, a rich understanding on green marketing and the preferences of the customers for it, has to be gained. Various research studies show that in order to identify the target market in this case, there is requirement for customers’ tendency towards green marketing (Fuller, 1999; Coddington, 1993). There is no fixed green marketing strategy on the basis of which all the companies desi gn their strategic framework. It depends on the aims, objectives, mission, and vision of the company (Polonsky and Charter, 1999). The consumption of energy and change in climate are closely related. Multinationals

Beck Depression Inventory vs. Hamilton Depression Scale Beck

Beck Depression Inventory vs. Hamilton Depression Scale Beck The revised Beck Depression Inventory (BDI-II), published in 1996 was authored by Aaron Beck, Robert A. Steer, and Gregory K. Brown. Similar to its predecessor, it consists of 21multiple choice questions that assist in determining the severity of depression. Each item consists of four statements arranged in order to ascertain the severity of a certain symptom of depression. BDI-II conforms to the DSM-IV criteria for depression. Clients who are presented with the BDI-II are asked to answer each question based upon the way they have felt for the past two weeks in order to accurately conform to the DSM-IV criteria. The BDI-II is intended for adolescents and adults and should not be administered to those under the age of thirteen. Scoring The BDI-II consists of twenty one questions, all of which correspond to a particular symptom of depression. Each item consists of a four point scale ranging from 0-3. Items 16 and 18 consist of seven items which are used to indicate an increase or decrease in both sleep patterns and appetite. A total score of 0-13 is considered minimal range, 14- 19 is considered mild, 20-28 is considered moderate, while 20-63 is considered to be severe (Beck, Steer and Brown, 1961). The BDI-II may be scored by hand or by using a software program such as Q Local, where the scores may be recorded and monitored by the clinician. The test may be administered frequently, as it is intended to monitor symptoms that have occurred within a two week range. Reliability Becks Depression Inventory II has been used for many years with great success. Its reliability is still questioned by some. Sprinkle, Lurie, Insko, Atkinson, Jones, Logan and Bassada (2002) state that Although the BDI-II manual (Beck, Steer, Brown, 1996) and various other reports (e.g., Dozois et al., 1998, and Steer, Kumar, Ranieri, Beck, 1998) have offered substantial evidence for the instruments commendable split-half internal consistency (with reported coefficient alphas of .91 and slightly higher), there are only two published reports to date on the instruments test- retest reliability (par.6). Sprinkle et al., (2002) further report Beck, Steer, and Brown (1996) reported on 26 outpatients (no diagnostic information is offered) who were administered the BDI-II at the times of their first and second therapy sessions (approximately one week apart), producing a test-retest correlation of .93 (par 6). Validity Validity of the BDI-II appears to be favorable. A study conducted by Storch, Roberti and Roth (2002) examined the psychometric properties of the BDI-II. 414 students from two separate universities participated in the study. Their results supported BDI-II two-factor structure measuring cognitive-affective and somatic depressive symptoms (par.1). They concluded that the validity of the BDI-II was supported by favorable results with self-report measures of depression and anxiety (par.1). The results of this study duplicate past research of a college sample which supported the reliability and validity of the BDI-II. Arnau, Meager, Norris, and Bramson (2001) also conducted a psychometric evaluation of the BDI-II using primary care patients. The study consisted of 340 primary care patients (7 of which were eliminated due to incomplete responses). 68.8% of the participants were female and the age group tested ranged from ages 18-54(M = 36.5, SD = 10.1, Arnau et al., 2001). The average score from the participants was 8.4 (SD = 9.7). They reported that scores of 14 or higher, suggesting at least a mild level of depression (Beck et al., 1996 as cited in Arnau et al., 2001) were observed in 23.2% of the sample (p.3). Arnau et al., (2001) also found an alpha coefficient of .94, which they considered to be excellent internal consistency. They concluded that the BDI-II yielded strong evidence for the factorial validity of the BDI-II in a primary care setting (p.6). They found that the BDI-II could easily be implemented into the primary care setting without disrupting patient flow. BDI-II Reviews Arbisi and Farmer, reviewers of BDI-II indicate that the BDI-II is easy to administer and requires approximately five to ten minutes to complete. Arbisi states concern however, that there are no validity indicators contained on the BDI or the BDI-II and the ease of administration of a self-report lends itself to the deliberate tailoring of self-report and distortion of the results (Beck, Steeler Brown, 1961 par. 5). Arbisi and Farmer concur that the manual BDI-II was well written and provides a multitude of supportive information regarding norms, factor structure, and notably, nonparametric item-option characteristic curves for each item (Beck, Steer Brown, 1961 par. 4). They contend that the BDI-II has improved upon the original by updating the items to reflect contemporary diagnostic criteria for depression and utilizing state-of-the-art psychometric techniques to improve the discriminative properties of the instrument (Beck, Steer Brown, 1961 par. 10). Although the reviewers have noted their concern regarding the lack of room for diversity, Arbisi and Farmer appear to approve of its use as a depression assessment tool. Hamilton Depression Scale The Hamilton Depression Scale (abbreviated as HDS, HAMD or HAD) is used to measure the severity of symptoms of depression. For many years it was considered to be the gold standard. It was developed by Max Hamilton in the late 1950s and was used to evaluate the performance of the first antidepressants. It was released in 1960. Upon its release, Hamilton acknowledged that it had room for improvement (p. 56). He revised the HDS in 1967. The HDS consists of 21 multiple choice questions. The first 17 questions determine the severity of the depression symptoms, while the additional four questions address the areas of paranoia and obsession and their relation to depression .The HDS can be administered to both children and adults. It is considered to be easy to read and interpret; it is recommended that the HDS be administered only by a licensed professional. Scoring The HDS was intended to be administered by an experienced clinician by conducting a clinical interview.   Scoring and administrating the scale may be considered cumbersome as Hamilton did not provide structured guidelines for this purpose. No standardized probe questions were provided to elicit information from patients and no behaviorally specific guidelines were developed for determining each items rating (Health Care Technology Systems, 2010). Seventeen items are rated on a 5-point (0-4) or a 3-point (0-2) scale. Overall scores of 0-6 are considered normal. Scores from 7-17 are indicative of mild depression. Scores from 18-24 represent moderate depression. Scores that are greater than 24 are representative of severe depression. Reliability Bagby, Ryder, Schuller, and Marshall (2004) state that Clinician-rated instruments should demonstrate three types of reliability: 1) internal reliability, 2) retest reliability, and 3) interrater reliability (par.4). They contend that the internal reliability of the HDS estimates ranged from 0.46 to 0.97, and 10 studies reported estimates 0.70 (par.5). They further contend that the majority of items contained in the HDS indicate sufficient reliability .Per their testing, the following items were met in each sample: (Guilt, middle insomnia, psychic anxiety, somatic anxiety, gastrointestinal, general somatic) and an additional five items met the criteria in all but one sample (depressed mood, suicide, early insomnia, late insomnia, work and interests, hypochondriasis) (par.6). A potential problem was suggested with loss of insight, as it had the greatest number of variables. Interrater reliability was considered to be poor. Cicchetti and Prusoff (1983, as cited in Reynolds and Kobak, 1 995) state in a study of interrater reliability of a 22-item version of the HDRS found low levels of reliability for individual items, with 14 of the 22 items demonstrating intraclass correlation coefficients of less than .40 (par. 4). Retest Reliability Scores for the retest reliability of the HDS ranged from 0.81 to 0.98. Williams (1998 at cited in Bagby et al., 2004) argued in favor of using structured interview guides to boost item and total scale reliability and developed the Structured Interview Guide for the Hamilton Depression Rating Scale (par.8). Doing so increased the retest reliability to 0.54 in spite of the fact that only four items met the necessary criteria for reliability; i.e.: depressed mood, early insomnia, psychic anxiety, and loss of libido (par.8). Validity The Hamilton Depression Scale is comprised of 1) Content, 2) Convergent, 3) Discriminant, 4 Factorial, and 5) Predicative Validity. Content validity is determined by examining scale items to determine correspondence with known features of a syndrome (Bagby et al., 2004 par. 9). Convergent validity is sufficient when a scale indicates Pearsons r values of a minimum of 0.50 in conjunction with measures of the same syndrome. Discriminant validity is determined by indicating that groups that differ in diagnostic status may be separated through the use of the scale. Predictive validity of symptom severity measures such as the Hamilton depression scale is determined by a statistically significant (p HDS Reviews Bernard Carroll wrote a letter to the editor of the American Journal of Psychiatry in December, 2005 entitled: Why the Hamilton Depression Scale Endures. He offers three reasons why the HDS remains the gold standard. First of all, he contends that Hamiltons HDS focused on patients burden of illness (par.1). He suggests that this is the reason why the HDS contains examples of anxiety that are present in depressive episodes, but are not part of the diagnosis for depression. He further contends that Hamilton intended the use of this scale for clients that are well known by the clinician. In this light, the HDS displays a range from mild to extreme illness (par. 1). Second, Carroll contends that the demand for a revised scale based upon modern criteria of major depression is not realistic. Carroll believes that Current definitions of major depression, instantiated in DSM-IV, for instance, are deliberately atheoretical nominalist conventions that lack unifying constructs, predictive validity, and explanatory power (par.2). He believes that this is the reason why those who are diagnosed with DSM-IV criteria for major depression are so contrasting. He adds: In the future, we might add biomarkers or endophenotypes to clinical symptoms in assessing depression, but that day is not here (par.2). Third, Carroll does not believe that the HDS has been outmatched in performance. He does not believe that the HDS is insensitive to changes in the severity of depression symptoms. When compared to the Montgomery-Asberg Depression Rating Scale, he believes that the Hamilton Depression Scale is superior in its sensitivity to change and in detecting early change with treatment while having the advantage of far more comprehensive symptom coverage (par.3). Carroll concludes his letter by stating The endurance of the Hamilton depression scale is remarkable, considering how many unauthorized, nonvalidated, mutant versions now circulate (Hamiltons original 17 items have expanded to 28 at my last count). This is not progress, however, because the text versions and procedural use in many contemporary treatment trials are corrupted (par 4). Paul C Burnett, a reviewer of the HDS contends that the manual is extensive and comprehensive (par.2). The instructions for administering the test are clear and contain examples of the scoring process. All of the symptoms contained in the test are described and provide examples to be used in the interviewing process. He believes that the symptoms contained in the test conform to the criteria listed in the DSM-IV. The manual, which contains a sample of 202 depressed patients, is comprised of 76% inpatients, 24% outpatients, and 69% female (par.3). The manual contends that the demographics are fair, despite the fact that no data is provided to support this. He contends that the manual did not include data to support the procedure that was utilized to select this demographic. Burnett states that Internal consistency estimates were found to be .79 and .81 for the clinical and self-report forms respectively, indicating moderate reliability (par. 4). Other studies suggest that the internal consistency range from .45 to .95, which is stated in the manual as consistent with the results from the verification sample (par.4). Burnett does not consider a range of .45 to .81 as acceptable internal consistency. Burnett concludes that the HDS consists of a well written and concise manual, which clearly describes the administration and scoring process. He finds that the two scales have moderate internal consistency, sound concurrent validity, and relatively consistent and stable factor structures (par. 7). His only complaint is that the verification sample is minimal and does not sufficiently describe the manner in which it was selected. The Stronger Assessment Tool Both Aaron Beck and Max Hamilton have created an assessment tool to determine the severity of the symptoms of depression. While Hamiltons Depression Scale was considered to be the gold standard, and may be administered to both children and adults, one would have to conclude that Becks Depression Inventory-II is the stronger of the two assessments. It appears that the BDI-II can be administered with ease and does not require an interviewing process. The BDI-II has been revised to monitor the severity of symptoms of depression for the last two weeks, while Hamiltons HDS does not state such strict guidelines. It also appears as though the BDI-II contains a stronger internal consistency with an alpha coefficient of .95 as opposed to the HDS internal coefficiency of .79 and .81. Another reason for this conclusion was the original intention of use of the scales. Hamiltons HDS was developed to evaluate the performance of the first generation of antidepressants, while Becks Depression Inventory was developed to determine the nature of the severity of symptoms of depression without the use of medication. Becks BDI-II appears to have surpassed the HDS as reviewers have considered this assessment tool as utilizing state-of-the-art psychometric techniques to improve the discriminative properties of the instrument (Beck, Steer Brown, 1961 par. 10). It appears as though Becks BDI-II is the preferred choice among todays clinicians.

Sound on the Web :: Websites Internet Technology Computers Essays

Sound on the Web Transcript Using sound on the internet can greatly benefit and enhance a webpage (Teachernet). Sounds, rather they be background, core content, or music, create mood, theme, and help define the usefulness of the site (Farkas 94). Sounds can serve as core content. Sound can be used to introduce a site; either by music or a narrated welcome (Farkas 95). Narration can also serve as the content, like this site, or to help the viewer navigate the site and help the user make choices once viewing the site (Teachernet). Sounds can also be background noises. Rather these sounds be music, sound effects, or narration, background noise can help the user by reinforcing the website’s content (Teachernet). Narration is a very common way of adding sound to a webpage. As stated before, it can be used to welcome or introduce users to the website and can also give directions about how to use the website or inform or teach (Teachernet). But beware, using narration can be tricky. When using narration, one must be aware of the quality of sound that is being produced. As Farkas and Farkas state, â€Å"There are great differences in voice quality.† Some people may have a good speaking voice, but when recorded, it may not be clear, sound correct, or even be audible. Farkas and Farkas suggest that when using narration find a â€Å"trained† narrator, a drama, or communications student to narrate. Typically, these people have been coached on how to speak clearly and how to use techniques to record content well (Farkas 95). However, in some situations this may not be the case. If you or a certain person is required to do the narration, be sure to practice and work on the content to fit your or their particular speaking and recording style (Farkas 95). Supplemented sounds are typically background noises. These noises can be used to reinforce ideas, reward users, provide context or help explain ideas (Teachernet). By providing sound to accompany graphics, the user is able link a graphic with the context it is presented in. Using sound in this manner would either help explain the graphic or the function of the graphic within the website (Teachernet). If sound is used in a navigational sense, the sound could alert the user as to where to go on the page or what they have already chosen to do. Also, sounds can help explain ideas or teach concepts (Teachernet).

Best practices in project quality management/leadership for IT Essay

1. 0 Introduction Most people simply accept low quality from many information technology (IT) products. So what if ones laptop crashes a couple of times a week? Just ensure there is back up for data. So what if one cannot log in to the business intranet or the internet right now? Just attempt a little later when it is less busy. So what if the latest version of word-processing software was shipped with several bugs? One may like the software’s new features, and all new software has bugs. Is quality a real problem with information technology projects? Yes, it is! IT is not just a luxury available in some offices, homes, or schools. Firms throughout the world provide employees with access to computers. The majority of people in the US use the internet, and usage in other countries continues to expand rapidly. It took only six years for 60 million people to use the internet compared to 20 years for 60 million to use cell phones (Kathy, 2008, p. 292). Many issues of individual and or group lives depend on high-quality IT products. Food is produced and distributed with the help of computers; vehicles have computer chips to monitor performance; students use computers to aid them learn in school; organizations depend on technology for many business functions; and millions of people depend on technology for entertainment and individual communications (Kathy, 2008). Many IT projects develop mission-critical systems that are utilized in life-and-death circumstances. Such as navigation systems on aircraft and computer components built into medical equipment. Financial institutions and their clients also depend on high-quality information systems. Clients get very upset when systems present inaccurate data or display information to unauthorized people that could result to identity theft. When any of these systems fails, it is much more than a mere inconvenience (Taguchi, 2004). 1. 1 Definitions Before one can enhance the quality of IT projects, it is good to understand the fundamental concepts of project quality management. Indeed, it is hard to define project quality management. According to the international organization for standardization (ISO) quality can be defined as the totality of features of an organization that bear on its ability to satisfy stated or implied requirements (Kathy, 2008). It can also be defined as the extent to which a set of inherent features fulfils needs (ISO9000). Other professionals define quality based on adherence to needs and fitness for use. Adherence to needs means project’s products and processes meet laid down specifications. Fitness for use implies a product can be used as it was intended. The purpose of project quality management is to make sure that the project will fulfill the requirements for which it was undertaken. Project management involves among others things meeting or surpassing stakeholder requirements and anticipations. The project group must initiate good relationships with core stakeholders, especially the primary client for the project, to comprehend what quality implies to them. Many technical projects fail because the project management group aims only at meeting the written requirements for the project (Juran and Frank, 2002). Quality, therefore, must be on an equal basis with project scope, cost, and time. If the project’s stakeholders are dissatisfied with the quality of the project management or the end products of the project, the management group will require adjusting time, cost, and scope to fulfill stakeholder needs. In which case meeting only documented requirements for time, cost, and scope is not sufficient. To attain stakeholder fulfillment, the project group must come up with a good working relationship with all stakeholders and comprehend their implied or stated requirements. Best practices: over the years, organizations have become mesmerized with the term-best practice-but after continued use, experts began scrutinizing the expression and now better definitions exist. A best practice starts simply with an idea. Knowing that there is a process, tool, activity, or method that can deliver results effectively than any other method and provides one with the desired results with less barriers and predictable complexities is a welcome. As a result, one apparently ends up with an efficient way of completing a task by use of a repeatable procedure that has stood the test of time for quite a large number of IT projects (Kathy, 2008). As project quality management evolved, so did the meanings of best practices. Some definitions of best practices are complicated while others are somehow simple. Yet, they both address the same aim of encouraging project quality management throughout the organization. Firms must decide on the depth and extent of their best practices. Must it be at high level and generic or at a low level and detailed? A generic best practice may not attain the desired efficiencies whereas a detailed one may not have unlimited applicability. Basically, any firm can decide to have own definition of best practices and there might even be company quality requirements on the definition of such best practices. For example, a best practice can be defined as something that: works, works well, works well on a repetitive basis, leads to a competitive advantage, can be identified in quest to improve business, and prevents the firm from problems.